Organizations can now use Facebook for a myriad of purposes, from advertising and selling to customer service and events. Here we will look at 3 of the major ways organizations use Facebook to further their cause.
- Engage directly with their customers
Setting up a Facebook page for the company is the first step to having a large and useful presence on Facebook. Once this is done, fans and customers can interact not only with each other but also with the company representatives directly.
They can see the major updates, new products and initiatives and can share with their network to give free advertising or comment about them to increase engagement. It can also be a place where they freely air their grievances, so the page must be moderated with care.
Many companies offer customer service through their chat function. Either an AI bot responds to frequently asked questions, or agents and marketing professionals respond to more directed queries or concerns.
They can also livestream events, make sponsored stories or host contests. It is increasingly becoming one of the most important ways for the company to show its relevance and connectivity.
- Create highly targeted advertising
The popularity of Facebook ads (sponsorizzata Facebook) can be attributed to three major factors: how well a customer can be targeted, the high return on ad spending + how good their metrics are for analysis, and the high level of speed of adjustment.
Organizations spend a lot of time, money and effort to ensure that they optimize their spending and target the correct audience. Because many Facebook users are quite transparent with their likes and interests, they can be micro-targeted based on much more than just demographics, e.g., political affiliation, behaviors, recent purchases, and major life events.
It’s one of the few platforms where one can even target the competition by finding users who have indicated certain desired brands as their interest.
- Organize and promote sponsored events
Facebook allows companies to not only create pages for sponsorship events that could be easily viewed by customers but also to promote them to potential attendees. These are called sponsorizzata Facebook ads. Once your organization has an event it is sponsoring, it is these days fairly mandatory to set up an event page from it and then advertise it. Again, Facebook provides many options to enhance this process for both the customer and the organization. You can add in all the event info and sync it to attendees’ calendars.
You can put in interesting photos and videos that would entice people to attend. You can put in links to monitoring work from home employees purchase tickets directly on the event page or even on the ads. You can have a button that allows attendees to show their interest or reserve a spot for events that don’t need tickets. And as usual, Facebook provides for unparalleled metric analysis so that you can track your conversions from the ads.