Having a professional business card helps to portray your image and make you stand out from the crowd. When you meet somebody, you have less than 10 seconds to make the right first impression, so along with your elevator pitch, make sure that people will remember you.
Your business card is your first marketing tool. But are you using it in the most effective way?
Many small business owners spend hours and hours trying to find the best way of marketing their businesses. But when it comes to their business cards they don’t follow the same rules. Most people just include their basic contact information and don’t realize how this little piece of paper can say a lot about their businesses.
When you place an ad in a newspaper or a magazine, don’t you try to write the most effective text to attract clients so that people call you or buy your products or services? So why not pay the same attention when designing your business card.
Your business card is your first marketing tool. Every time you give it to somebody, it’s a chance to communicate something about your business. Your business card is very often the tool which will help people to decide whether they want to work with you or not, since it is an extension of your business. When you meet somebody for the first time they will judge you on your appearance, your clothes, the way you act, the way you speak and your business card. If the whole package looks very professional they will be willing to continue the conversation with you. If it doesn’t look professional they will not waste their time and will find somebody else to work with.
We used to say that we shouldn’t judge a book by it’s cover, but unfortunately this is not true. So put all the chances on your side.